How to Start Selling on Amazon Fresh?

Amazon Fresh is a platform for selling fresh groceries and different kinds of food. But groceries are one of the restricted categories on Amazon, meaning you need to get approved in order to sell them. If you produce fresh groceries or food, Amazon can be a good platform for making money. If you think about it, this makes sense. Amazon sets rules and regulations for grocery vendors to ensure they are reliable and trustworthy. This article is about the steps you need to take for selling food and beverage. If you are new to this category and want to Sell on Amazon Fresh, read this guide.

What is Amazon Fresh?

Amazon Fresh is a digital (and now physical) grocery store for prime members to buy fresh produce and groceries. These items get delivered within two hours. Its relatively low prices, free returns, quick delivery, and physical pickups have made it very popular among users. This service exists in many public places (like metro stations throughout the US). These are some of the categories sold on Amazon Fresh:

Bread and bakery
Produce
Meat and seafood
Deli
Prep food
Snacks
Candy and chocolates
Juices
Soft drinks
Water
Coffee and tea
Amazon prepped food

But since very high standards are in place, Selling on Amazon Fresh might not be for everyone.

What Products Can You Sell on Amazon Fresh?

The list is pretty extensive. A seller can sell almost anything you buy in a local grocery shop on Amazon Fresh. Many people in the United States count on Amazon Fresh to provide for their household’s daily needs, so if you have the standards and have gotten approved to sell, you get an excellent opportunity to make money. Also, unlike other categories, there is less competition in this area. Here is a list of categories every seller can sell on Amazon Fresh:

Fruits & Vegetables
Meat & Seafood
Dairy, Eggs, & Cheese
Bread & Bakery
Deli & Prepared Foods
Frozen Foods
Beer, Wine & Spirits
Household Items

Conditions For Selling on Amazon Fresh

Amazon approves many Fresh sales requests, including good metrics and strong seller performance targets. To meet these targets, you need to:

Have less than one percent order defect rates
Have less than two and a half percent pre-fulfillment cancel rate
Have less than four percent Late shipment rate

You should also follow Amazon’s grocery and gourmet foods category guidelines. Here are some of them:

Food must be adequately prepared, packaged, sealed, and labeled.
The seller should be approved and licensed by the relevant government agency (for the particular product)
You must ensure your products and operations follow the regional laws.
You can’t list used products. All grocery and gourmet food products must be sold as new.
All food should have an expiration date permanently marked on every unit.
You must keep the fulfillment center shelf-life details up to date for every grocery product.
Shipped products must be enclosed and sealed before sending. This keeps the product from damage, spoiling, or melting.
Products must have English labels covered by federal, state, and local laws. See FDS food labeling and nutrition
All shipped food should have enough shelf life, and the expiration date must not be altered or removed.
The expiration date on the multi-pack product should match the earliest expiration of the products inside the pack.
You must list Grocery & Gourmet Food products using the manufacturer’s UPC.

Although you might not be able to sell on Amazon Fresh right from the start, it is possible to make it happen. if you feel the need to get more information on the matter, here is how to get ungated in grocery on amazon.

How to Start Selling on Amazon Fresh?

Selling on Amazon Fresh is a good idea since it grows and has less competition than other categories, but there are conditions. Currently, there are over 10000 products on Amazon Fresh. If you are a seller on Amazon (and have sold products before), you can access seller central.

This is where you need to go to get approved for selling groceries. Here are the steps:

Go to your desired product in the grocery and gourmet food category.
Copy the Amazon ASIN Number of that product and then return it to Seller Central. (Read how to get ungated on amazon).
Click “add a product” and paste the number. Now click “apply to sell.” Now Amazon will display a “Selling Application” form.
Fill it in and click “Request Approval.”
Amazon will review your request and tell you the result. You will automatically get approved if you have been on the platform for several years and have good metrics and scores.
Sometimes, Amazon asks for further information and business documentation and approves you after.
After getting approved, you can list your grocery products on the platform.

When you plan for Amazon Fresh listings, you should consider providing your buyers with the following:

High-resolution images
Full details, especially in the case of batches.
Name, manufacturer, and full product description
Price and available stock
weight, volume, ingredients, allergens, type of product, dry, fresh or frozen, origin, conservation…
Special categories: vegan, vegetarian, gluten-free, sugar-free…
Storage or preparation instructions

To list and sell successfully, you must have an inventory. This inventory can contain new products made by you or an offer of a pre-existing product. After this, you should choose the shipment method:

FBA (Fulfillment by Amazon): You will take your packages to the nearest fulfillment center, and Amazon will handle the shipment.

FBM (Fulfillment by Merchant): This is also known as Self-Ship (SS). You will handle the shipping process entirely.

ES (Easy Ship): You will store the products and leave the shipping to Amazon.

How to Create an Amazon Fresh Account?

If you already are a seller on Amazon, then you have an active seller account, and all you need to do is apply for food and gourmet approval and then list and start selling. Most sellers require at least a year of history and a high seller performance to get approved. But if you are new to the Amazon platform, you should sign up to Sell on Amazon Fresh US.

Go to Amazon Seller Central and click sign-up (if you are planning to go with an individual free plan, click on learn more and then scroll down)
Click “Create your Amazon account,” then Type your name, email (the one you don’t have an account with), and password. Click next.
Fill in the phone number and click “Create your Amazon account.”
Provide the information needed on the new page. Things like business address, credit card, phone, picture of a driver’s license, passport, billing information, and…
After some verification steps, your account will be ready. Don’t forget that Amazon might ask for further information at any step of the way

Many new users find it challenging to navigate through Amazon Seller Central. To make everything easier for you, we have made an article on how to use amazon seller central.

How Much Can You Make from Amazon Fresh?

Food and beverages are used daily by literally every citizen in the US. So Selling on Amazon Fresh might help you make money. In 2022, new Amazon sellers made nearly 30000 dollars in profit annually. Let’s take a closer look: The average Amazon seller makes at least $1,000 monthly in sales, and some super-sellers make more than $100,000 monthly. This means being a seller on Amazon is worth the try.

Since Amazon Fresh is growing and providing more business opportunities, in August, Amazon’s e-commerce sales fell, but prime customers and marketplace sellers made up for it. Subscription sales rose 10% to $8.7 billion, seller services revenue rose 9.1% to $27.4 billion, and advertising sales rose 17.5% to $8.8 billion. Also, in spring 2022, Amazon Fresh opened 12 stores in UK and US.

Final Thoughts

More and more people are buying online groceries these days. Who needs to go to the market when you can receive everything you need for dinner right at your door? Amazon has whole excellent food and organic categories with many fans. As a seller, You can sell your products on Amazon Fresh, starting from home or on your personal farm. So if you are a food enthusiast or a grocery seller, it might be time to start selling online.